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2008 Common Freshman Reader Resources - IUP Libraries

Previous Common Freshman Reader Pages: 2007 | 2006


Blink: The Power of Thinking Without Thinking

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while other are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?...Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.

--from the cover notes of Blink. Back Bay Books, 2007.

Malcolm Gladwell
Author Biography

The Author's Web Page, the original New Yorker Articles, and Other Interesting Sites

Gladwell.com | The Archive | Wikipedia's Entry on Malcolm Gladwell | Malcolm Gladwell talks about what we can learn from spaghetti sauce

Reviews of Blink

The Skeptical Inquirer | Commentary | New Scientist | People Weekly | Time | Canadian Psychology

Resources by Chapter: Articles and Books at IUP and Elsewhere

Chapter 1: John Gottman, Thin Slicing, and Rapid Cognition - Books, Videos, and Articles

Chapter 3: The Implicit Association Test

Chapter 4: Paul Van Riper's Big Victory


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